A Wellness Cruise Line Wants to Compete With the Industry’s Biggest Names

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Fitness will be a key part of the Blue World Voyages offering, but the cruise line will be competing with larger rivals that also have exercise options. Pictured is the spinning room on Royal Caribbean International's Anthem of the Seas. Royal Caribbean International

Skift Take: A new cruise line is betting that focusing on a specific market niche will be a winning strategy. We look at the game plan behind the new fitness-focused concept and consider whether it can work out.

— Laura Powell

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