Former Investor Darling WestJet Struggles as Canadian Airline Seeks to Reinvent Itself

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WestJet is not just as simple all-Boeing 737 airline anymore. Pictured is the premium economy section that will go on the Boeing 787.

Skift Take: Investors sometimes ask why Southwest Airlines has avoided straying too far from its roots. They wonder if it should assign seats, or add a business class cabin, or sell meals on board. But Southwest almost always prefers simplicity. Given how much WestJet — once a Southwest clone — has struggled as it has evolved, we now understand why Southwest is so conservative.

— Brian Sumers

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