Hilton CEO Believes Direct Booking Campaign Is Key to Improved Guest Experience

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Hilton CEO Chris Nassetta (left) appeared at the Skift Global Forum in New York City September 26, 2017. Skift

Skift Take: The direct booking wars are the true infinity war, at least in hospitality. In other words, don't expect a truce anytime soon.

— Deanna Ting

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