Skift Take: We’ve had our gaze on the travel industry for the past five years, and now we turn that view into moving pictures with our new Skift Lens series of video reports.
— Jason Clampet
Today we launched our newest product, our Skift Lens initiative. With Skift Lens, we’ll continue our same in-depth coverage of the travel industry, but we’ll add video into the storytelling mix.
You can watch the first video Barcelona and the Trials of 21st Century Overtourism here.
Video isn’t completely new to us: Our SkiftX team has done video for two years now, executing excellent projects for partners including Mastercard, Amadeus, Hyatt, and others. But on the edit side we’ve focused on writing: breaking news, analysis, and long-form writing, like this oral history.
We won’t pull back on any of that writing. Instead we’ll be expanding through the use of video-fluent contributors around the world. And we will supplement the videos with related stories that expand on the ideas beyond what’s possible in clips and sound bites. You’ll see that later this week with a piece about Airbnb in Barcelona.
It’s especially exciting because the video comes to us from contributor Samantha Shankman, one of our first hires at Skift. She’s since left to chase other stories, but it was her relocation to Barcelona earlier this year that got the idea of the series moving, and her excellent reporting and editing skills that made it a reality. She interviewed over two dozen insiders in Barcelona and elsewhere in Spain to better understand the issues, and the end result is something we are proud of.
Our Editorial Promise
We understand that not everyone likes video and sometimes news outlets surprise their readers with auto-play clips. We won’t force you to watch anything and will accompany all our videos with additional text for context. No tricks.
We also won’t be churning out multiple videos every day just to say “we have video!” Good video takes time and money, and we’re not going to trick you with content that’s designed to fill a Facebook feed or please an advertiser rather than fill your mind with some good ideas. Our hope is that you sit back and take time to watch this work as you would take time to read a well-reported story.