Maine Is Launching a New Campaign to Drive Winter Tourism


Portland, Maine on March 14, 2017. The state is trying to increase its winter visitation. Corey Templeton / Flickr

Skift Take: We can't imagine this is a new pitch — snow should have been a selling point all along for the season. Though if skiers are aging out, as some industry folks suspect, the state had better diversify beyond winter sports.

— Sarah Enelow

Maine might be cold and snowy in the winter, but that’s part of what makes it the perfect place for skiing and snowmobiling.

That’s the new pitch from the Maine Office of Tourism, which says it is launching a market campaign for the coming winter to get people more excited about coming to Maine in cold months. The office says the campaign will run through March.

The office says Maine has seen increases in winter visitation over the past five years, including an increase of more than 10 percent during the winter of 2016–17 compared to the previous year. The office says it wants to capitalize on that momentum by convincing more people from elsewhere in New England and the mid-Atlantic states to see Maine as a winter tourism destination.

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