Booking.com CMO Pepijn Rijvers has to massage the company's marketing messages now that it boasts more than 5 million alternative lodging listings. Booking.com
Skift Take: Booking.com has a test-and-learn culture, and chief marketing officer Pepijn Rijvers will be doing plenty of that over the next few years as he tries to sort out the complexities of marketing a widely diverse set of accommodation types. Ask anyone, though: It's a great problem to have.
— Dennis Schaal
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