Skift Forum Europe Preview: Booking CMO Adds Apartments to Complex Marketing Mix

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Booking.com CMO Pepijn Rijvers has to massage the company's marketing messages now that it boasts more than 5 million alternative lodging listings. Booking.com

Skift Take: Booking.com has a test-and-learn culture, and chief marketing officer Pepijn Rijvers will be doing plenty of that over the next few years as he tries to sort out the complexities of marketing a widely diverse set of accommodation types. Ask anyone, though: It's a great problem to have.

— Dennis Schaal

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