Skift Forum Europe Preview: How Tourism Transformed Iceland’s Economy

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Director of Visit Iceland and Creative industries Promote Iceland, Inga Hlín Pálsdóttir, will speak at Skift Forum Europe 2018 in Berlin on April 26. Visit Iceland

Skift Take: In some parts of Iceland, odds are you're more likely to meet a tourist than you are a local. The country doesn't want to lose its cool, progressive, and beautiful Nordic edge that's fueling demand. That's why it's successfully worked to promote its offseason and use silly and relatable language in its marketing campaigns.

— Dan Peltier

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