SkiftX Webinar Dec 12: Reimagining Industry Thought Leadership In an Age of Storytelling


Skift Take: Our upcoming SkiftX Webinar examines changing landscape of B2B content marketing and thought leadership, with actionable research-based insights provided by executives from SkiftX and Edelman.

— Natalie Bonacasa

Join us on Tuesday, December 12 for a webinar examining the future of B2B content marketing hosted by Skift’s Branded Content Studio, SkiftX, and our partners at Edelman, a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations.

The topic for our upcoming session is “Reimagining Industry Thought Leadership In an Age of Storytelling,” offering a snapshot of the rapidly-changing landscape of today’s B2B content marketing landscape and sharing tips for how marketers can adapt.

Register Now For The Webinar

We’ll examine the issues marketers are facing and provide relevant real-world examples of what’s working as our SkiftX Webinar takes participants through the changing world of B2B marketing. We hope you’ll join the teams from SkiftX and Edelman as we investigate the opportunities and challenges facing the rapidly evolving discipline.


  • Marketing organizations of consumer travel brands to understand why strategic positioning in the industry matters.
  • Marketing organizations of B2B/enterprise companies selling to the travel industry.
  • Tech vendors, service providers and startups selling to the travel industry.

Secure Your Spot

Interested in working with SkiftX to bring your brand to a whole new level? Email for more information.


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