Travel Agency Association Remakes Itself in New Consumer Marketing Campaign

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A screen capture from a consumer-facing ad promising produced by ASTA about travel agents. The ad promises: ""We'll take you there." American Society of Travel Advisors

Skift Take: There is something happening at the newly named American Society of Travel Advisors. It not only has a new name, but has a new energy and confidence about where it is headed as it reaches out directly to a new generation of travelers.

— Dennis Schaal

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