TripAdvisor’s TV-Heavy Marketing and 8 Other Digital Trends This Week

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TripAdvisor just reported its fourth-quarter earnings from 2017. A TripAdvisor booth in Madrid, Spain, on January 20, 2012. Turismo y Visitas Virtuales / Flickr

Skift Take: This week in digital news, TripAdvisor reported fourth-quarter earnings and we dug into their TV advertising strategy, which involves leaning away from online marketing — bad news for Google.

— Sarah Enelow

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