Virgin America As Standalone Brand Disappears Next Week

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Alaska Airlines has taken another step to absorb Virgin America into its operations. Pictured are one of Virgin America's Airbus jets, and one of Alaska's Boeing jets. Virgin America

Skift Take: After acquiring Virgin America, Alaska Airlines will switch to a single reservations system next week. The company is confident it will avoid some of the problems other airlines have faced after cutovers. We tend to agree. Let's hope it's a non-event.

— Brian Sumers

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