3 in 4 travelers say outdoor activities are “essential to their travels”

New research from Arival reveals that outdoor adventure activities remain a popular choice for travelers, with 59% participating in such activities during their trips in 2023.  The report, titled “The 2024 U.S. Outdoor Adventure & Activities Traveler,” surveyed 1,000 U.S. citizens who have traveled in the past year, and found that 80% those participating in outdoor activities were under 55.