Luxe Viceroy sets out on global brand relaunch and expansion into Portugal

Viceroy, a chain of luxury hotels and branded residential developments around the world, is debuting a new look this week. The brand’s global brand relaunch started its first phase Wednesday with a refreshed visual look on its digital platforms, as well as property-specific experiences. New logos and property-specific “O” emblems within the Viceroy nameplate are …