Generative AI Traffic Increases By 1, 200 %, but Conversion Lag- Image Credit Unsplash+ Increases
A new Adobe report indicates a significant increase in traffic coming from relational AI sources to U.S. retail websites, which suggests that consumers are changing their online behavior but are less likely to convert than other traffic sources. According to Adobe’s most recent report on generative artificial intelligence ( AI), it is changing how online consumer behavior is shaped. The software company has documented a substantial rise in visitors coming from AI-generated sites in the United States. The application of relational AI is not restricted to wholesale. In February 2025, conceptual AI options increased by 1, 700 percent, compared to July 2024, in terms of travel, amusement, and kindness in the United States. Similar to that, generative AI traffic increased by 1 % to U.S. banking sites in the same time. In February 2025, traffic to U.S. travel, leisure, and hospitality sites ( including hotels ) from generative AI sources increased by 1, 700 % compared to July 2024. This is a notable increase for the use of AI for trip planning. In a study conducted by Adobe, 84 percent of respondents said conceptual AI improved their experience, while 29 percent of respondents said they had used it for travel-related tasks. General research is in the top 54 % of respondents ‘ use cases, followed by local food recommendations ( 43 % ), travel inspiration ( 43 % ), transportation planning ( 41 % ), itinerary creation ( 37 % ), budget management ( 31 % ), and packing assistance ( 20 % ). When customers visit a travel website, Adobe Analytics information shows a 45 percent lower swing rate among those who use conceptual AI, indicating that they are more informed and engaged. The tremendous impact relational AI is having on the modern economy are demonstrated by the insights from Adobe Analytics, which are based on immediate online transactions. The financial data is based on the analysis of over one trillion visits to U.S. retail websites, which provides unmatched data on consumer behavior. When conceptual AI users visit a retail site, they experience 8 % higher relationship, 12 percent more page searching per visit, and a 23 percent lower spin rate. This suggests that verbal interfaces are enabling consumers to make better-informed and comfortable payments electronically. However, visitors from generative AI resources is 9 percent less likely to change when it comes to conversion (visits that turn into purchases ) than traffic from other types of traffic. This suggests that consumers may not be as eager to click the “buy” key while AI is employed during the analysis and evaluation stages. During the 2024 holiday shopping season, conceptual AI customers to U.S. retail sites dramatically increased according to the report. Between November and December 2024, visitors from relational AI resources increased by 1, 300 percent compared to the previous year. In February 2025, conceptual AI options generated a 1, 200 percentage increase in traffic compared to July 2024, continuing this trend into 2025. Additionally, according to the report, 53 % of the 5, 000 U.S. consumers surveyed have used generative AI for online shopping, and 53 % intend to do so this year. Generative AI is employed for a variety of buying responsibilities, including reading, getting goods advice, looking for discounts, and creating shopping names. With an 86 percent share of global AI traffic in comparison to mobile devices, desktop devices are most frequently used. This contrasts to overall e-commerce activity, where desktop visits were only 34 %. The Adobe report provides compelling proof that generative AI has a significant impact on online behavior among consumers. Businesses must adapt their strategies to the new digital landscape as more people use AI to shop assistant. More information about Adobe.
