American and Asian tourists reshape the market

As the high season kicks off in northern hemisphere tourism destinations, TourReview, the leading review platform for tours and activities, has conducted an in-depth analysis of the latest trends in the sector. This summer promises to be slightly different from the last, as American and Asian tourists begin to fly long haul again, introducing new dynamics to the market. According to TourReview’s analysis, tour and activity operators need to adapt to this emerging pattern. Long-haul travellers, particularly from the United States and Asia, tend to book activities further in advance compared to other tourists.