Barcelona bids farewell to decade-old slogan: Embraces new campaign amidst anti-tourism backlash

The post Barcelona bids farewell to decade-old slogan: Embraces new campaign amidst anti-tourism backlash appeared first on TD (Travel Daily Media) Travel Daily Media.

Barcelona is shaking up its tourism strategy as it bids farewell to its decade-old slogan, “Visit Barcelona,” in favor of a new, more nuanced campaign: “This is Barcelona.”

The post Barcelona bids farewell to decade-old slogan: Embraces new campaign amidst anti-tourism backlash appeared first on Travel Daily Media.

 

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