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Cathay announced the fourth edition of its annual 1 Ticket, 1 Tree initiative across Southeast Asia, reaffirming its commitment to support local communities, restore local habitats and drive climate resilience.
But this year, there is a significant difference: the airline expanded the programme to include cargo shipments within the region.
From 25 to 31 July, Cathay will plant one mangrove tree in Southeast Asia for every flight ticket purchased from Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam and Cambodia during this period. The airline will take into account tickets purchased through its website and official mobile app, as well as those booked by corporate clients through Cathay’s agents.
In addition to the existing programme, those using Cathay Cargo for shipments across the region get to plant a tree for every tonne shipped.
According to Dominic Perret, Cathay’s regional general manager for Southeast Asia: “Given the vital role of mangrove forests in supporting local communities and protecting their livelihoods, doing our part to ensure they grow and thrive deeply resonates with us. We are therefore very encouraged by the strong support 1 Ticket, 1 Tree has received across Southeast Asia since we started this initiative four years ago – more and more partners are coming on board, and having our cargo agents involved this year is another step towards amplifying our collective efforts.”
For the environment
Cathay’s new 1 Tonne, 1 Tree initiative pledges to plant a mangrove tree for every tonne of cargo booked by Cathay Cargo’s agents and shippers in Southeast Asia from 25 to 31 July.
Regional head of cargo for Southeast Asia Ashish Kapur remarked that the expanded programme is a great way to involve cargo agents and shippers in the airline’s sustainability campaign.
Kapur said: “We have been speaking to our cargo partners on the ground and the response from them has been overwhelmingly positive. Our goal is to increase awareness of the crucial role our mangrove forests play in our ecosystem, and to make it easy for anyone to participate and make a meaningful impact on our local communities in the region.”
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