Despite 5% growth in global room count last year for the five public hotel companies we analyzed for this report, an 11% increase in hotel loyalty program members resulted in a 2.5&percentage&point (pp) increase in total hotel occupancy attributable to loyalty member bookings.
CBRE Deep Dive into Hotel Loyalty Programs: Betting on the Law of Large Numbers
- Categories: Hotels
Related Content
Four Seasons Maldives hosts 2024 Surfing Champions Trophy
By
September 2, 2024
SAii Lagoon, Hard Rock Hotel Maldives celebrate 5th anniversary
By
September 2, 2024
MIC announces key appointments aimed at enhancing growth and innovation
By
September 2, 2024
MATATO honoured with PATA certificate for promoting responsible travel
By
September 2, 2024