DALLAS – The Center for Exhibition Industry Research (CEIR) announced its partnership with the Exhibition Services & Contractors Association (ESCA) in a milestone collaboration that will provide ESCA members with exclusive access to its abundant library of research addressing top issues in the exhibitions industry.
“CEIR is thrilled to work with ESCA in providing its members access to the wealth of information about the exhibitions industry contained within our research,” said CEIR CEO Cathy Breden, CMP-F, CAE, CEM. “We encourage industry professionals to take advantage of these comprehensive and objective insights toward making better decisions for better events.”
CEIR houses the world’s largest collection of primary, exhibition-related research studies. Hundreds of reports are available to help exhibitions industry professionals better understand the world of face-to-face marketing. Research covers the gamut of industry issues including attendee acquisition, exhibit and sponsorship sales, general industry trends and more.
“Through this partnership, ESCA members are granted privileged access to CEIR’s invaluable research resources,” said ESCA Executive Director Julie Kagy, CEM. “This exclusive access encompasses hundreds of reports, each providing deep insights into the dynamics of the exhibition industry and offering actionable intelligence to navigate its challenges and opportunities, that can help them transform their strategic approach and elevate their success in the industry.”
The article CEIR partners with ESCA on exclusive research first appeared in TravelDailyNews International.