Delta employees are now able to preview prototypes of a brand-new uniform collection. This collection was developed and designed over the course of more than 18 months, with input from all 70,000 uniformed employees at Delta. These employees include airport customer service agents, cargo agents, flight attendants, ground equipment mechanics, and aircraft technicians. The uniforms aim to embody a modern and distinctive Delta style.
Starting in 2022, Delta Airlines has joined forces with GPS Apparel, a subsidiary of Gap Inc., to bring forth a new collection. By engaging in job shadows, focus groups, surveys, and interviews, the team at Gap Inc. has gathered feedback from over 20,000 employees regarding future uniform designs. This input is being utilized to create prototypes that prioritize both comfort and sophistication, ensuring they are contemporary, resilient, and, above all, functional.
The uniform prototypes feature deep navy blues and rich burgundy as the main colors, complemented by pops of bright red and white. This color palette is a nod to Delta’s brand identity and history, embracing a more traditional aesthetic. Delta’s uniform philosophy prioritizes ease of movement, breathability, inclusive fit, durability, and unique design aspects. The collection presents a cohesive and sophisticated appearance while providing employees the flexibility to choose from different styles. The uniforms are specifically designed to cater to the different divisions and roles within the company, integrating functional elements that enhance employees’ ability to perform their duties effectively and take pride in wearing their uniforms.
Designers also integrated the famous widget logo throughout the collection as a tribute to Delta’s brand identity and rich history. The widget, which was initially unveiled in 1959 and can be observed on the tails of Delta planes, symbolizes the essence and values of the airline. Its sturdy foundation is represented by the flat base, while the upward-pointing top serves as a constant reminder to strive for progress.
Providing new uniforms for all Delta employees from head to toe will require a considerable amount of time. Later this autumn, the airline will commence extensive wear testing for each garment of the uniform, allowing Delta employees to have a say in the fit, appearance, and practicality of the new collection. However, it will take a few more years before the new uniform pieces are fully implemented across all workgroups.
SOURCE: Delta Air Lines Unveils All-New ‘Distinctly Delta’ Uniforms BY: eTurboNews | eTN