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UK: The Devonshire Club in London, which closed during the pandemic and was earmarked to relaunch as a new brand under Sircle Collection, will now join Sir Hotels.
Sircle Collection announced the launch of a new lifestyle brand Sircle Hotels last year, with the former Devonshire Club set to be repositioned under the new brand.
Now, Sircle Collection has revealed the site will join its boutique hotel brand Sir Hotels.
Originally a warehouse for the East India Tea Company, Sir Devonshire Square will feature 81 rooms including 11 suites, three food and beverage outlets, The Cover’s private members’ club, a gym and yoga studio, and a public space including a shop featuring local products.
Sir Hotels currently includes five properties across four European cities including Amsterdam, Barcelona, Ibiza, and Berlin. In addition to the upcoming London site, the brand will also launch in Prague.
Sircle Collection’s lifestyle hotel brand Sircle Hotels is expected to debut in Milan 2025, with further details expected soon.
Sircle Collection is an Amsterdam-based independent group founded in 2011 by Liran Wizman. Since then, the company has grown to include three hotel brands across 23 locations, including Sir Hotels, Max Brown Hotels, and Park Centraal Hotels.
The portfolio extends to a membership club The Cover, a design concept store X BANK Amsterdam, and several food and beverage outlets including Seven North and The Rooftop at Sir Victor.
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