Hilton has acquired a majority controlling interest in Sydell Group to expand its NoMad Hotels brand globally, marking its entry into the luxury lifestyle hotel market. Led by founder Andrew Zobler, Sydell has created dynamic lifestyle brands, including NoMad, known for exceptional food and beverage offerings, interior design, and service. With plans for approximately 100 NoMad properties worldwide, Hilton aims to offer unique luxury experiences in sought-after locations, starting with the flagship NoMad London and future expansions.
Hilton Expands into Luxury Lifestyle Market with Acquisition of Sydell Group’s NoMad Brand
- Categories: Travel News
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