Hilton continues its recognition as the world’s most valuable hotel brand by Brand Finance, topping the Hotels 50 ranking with a brand value of $11.6 billion. Hilton hotel brands dominated the Hotels 50 ranking including:
Hilton Reigns as Most Valuable Hotel Brand for the Ninth Consecutive Year
![](https://travelisthenewclub.com/wp-content/uploads/2024/07/Screenshot_2024-06-30_at_10.09.14-600x315-NArOO6.png)
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