How the Travel Industry is Tackling Transformation

ITB Berlin’s new Travel & Tourism Radar, set up in partnership with Ostfalia Hochschule, analyses the business outlook in the travel industry and reveals external factors as the main forces driving digitalisation and sustainability efforts. The actions of global travel companies are driven more by external influences than economics where important aspects of the transition are concerned. The Travel & Tourism Radar survey shows that the approximately 330 travel companies interviewed worldwide offer a generally positive economic outlook. It also gives an insight into their investment plans and how they see their ability to compete.