McLEAN, VA – The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Conference – the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — will take place in Charlotte, North Carolina from June 25-26, 2024 at the Charlotte Convention Center. The two-day HSMAI Commercial Strategy Conference will have a combined focus on all commercial disciplines, enhancing the experience and content for commercial leaders, including those with distribution and sales responsibilities along with marketers and revenue managers. Each day will feature the latest expert industry cross-disciplinary education and insights.
“We are thrilled to offer a more integrated event that will feature cross-disciplinary speakers, insights, and trainings as the commercial discipline evolves,” said Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI. “HSMAI has been bringing industry professionals together for marketing, revenue optimization, and sales conferences for more than 20 years, leading the way with education, insights, connections, and inspiration. The evolution continues with the new Commercial Strategy Conference.”
The line-up of educational sessions, presentations, and networking opportunities includes:
June 24, Pre-conference workshops, trainings, and roundtables
Executive Roundtables by invitation
HSMAI Certified Hospitality Digital Marketer (CHDM) and HSMAI Certified Revenue Management Executive (CRME) Review Courses – separate registration required
Partner Insights Workshops
Women in Travel THRIVE Day of Impact
June 25, Commercial Strategy Conference Day 1
General Sessions:
Commercial Strategy: The Blueprint for Commercial Strategy in Hotels
Legal Pitfalls to Avoid: Headlines & Headwinds: Navigating the Legal & Regulatory Currents
Artificial Intelligence: Customer Experience in the Age of AI
Breakouts: 14 breakout sessions addressing important issues facing marketing, revenue optimization, sales, and distribution leaders
Partner Showcase
June 26, Commercial Strategy Conference Day 2
General Sessions:
The Economy: The Outlook: The economic and geopolitical risks and opportunities ahead
Distribution: The 4th Leg of the Commercial Stool: Transformative Distribution Strategies for 2024 and Beyond
Leadership: Great Leaders are Great Communicators: Transformative Strategies for Commercial Professionals
Breakouts: 14 breakout sessions addressing important issues facing marketing, revenue optimization, sales, and distribution leaders
Partner Showcase
June 27, Post-conference workshops, trainings, and roundtables
HSMAI Contact Center Summit – separate registration required
Executive Roundtables by invitation
The article HSMAI announces new Commercial Strategy Conference first appeared in TravelDailyNews International.