InterContinental London Park Lane has appointed Sarah Borges de Sousa as its new director of sales and marketing.
Previously director of Global Sales and Trade Marketing at the Doyle Hotel Collection, InterContinental said Borges de Sousa brings a wealth of knowledge and expertise to the hotel, amassed from over 24 years’ experience working within leading luxury hotels.
Borges de Sousa took her first steps into hospitality in her hometown of Cape Town at the Belmond’s Mount Nelson Hotel, before moving to the UK wherein she rose through the ranks of the Marriott Hotel Group, reaching the position of director of sales and marketing at London Marriott Hotel Park Lane in 2012.
She then went on to hold the title of director of sales and marketing at top hotels including Nobu Hotel London and South Place Hotel.
Joining the InterContinental’s senior team, Borges de Sousa will be leading on strategic sales plans and creative initiatives to help maximise the hotel’s performance in the summer period and beyond.
Located in Mayfair, InterContinental London Park Lane features 449 rooms including 71 suites. The hotel is also home to a range of dining outlets, including chef Theo Randall’s namesake restaurant, alongside a spa, Club InterContinental Lounge and selection of meeting and event spaces.
On her appointment, Sarah Borges de Sousa, said: “I am honoured to be joining the InterContinental London Park Lane team and look forward to contributing to its continued success.
“Located at No.1 Park Lane, the hotel strives for excellence at every turn, and I aim to continue to drive growth by supporting the team with innovative initiatives that maximise the hotel’s performance as we hit the busy holiday period and further ahead to autumn and festive campaigns.”
Sholto Crawford-Smith, general manager at InterContinental London Park Lane, added: “I am delighted to welcome Sarah to the team at the hotel and look forward to working alongside her as she drives our sales strategy forward whilst continuing to deliver exceptional experiences for our guests.”