Marriott International has announced that it has signed an agreement with Vasilakis to bring the JW Marriott brand to Greece.
Operated by SWOT Hospitality, JW Marriott Crete Resort & Spa is set to open its doors in 2025 on the outskirts of the town of Chania. Designed by architecture firm Block722, the resort’s design will blend modern elegance with authentic Cretan heritage. 160 stylishly appointed guestrooms will be on offer, with all suites and villas featuring a private pool or jacuzzi.
Design plans for the resort also comprise multiple tranquil wellness spaces – including swimming pools, a fitness centre, beach club and spa – and five culinary experiences, such as a traditional Cretan restaurant and a beach dining venue.
“Greece remains as one of the most attractive destinations for today’s global traveller, and the signing of JW Marriott Crete Resort & Spa reflects the continued demand we are seeing for luxury accommodation across the country,” says Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. “We look forward to working with Vasilakis and SWOT Hospitality to introduce the brand’s legacy of extraordinary hospitality, thoughtful design and enriching wellbeing experiences to the island destination of Crete.”
Antonios Vasilakis, owner of Vasilakis, adds: “We are delighted to announce the opening of the first JW Marriott resort in Greece, marking a significant milestone for our company. The collaboration with SWOT Hospitality, marked by their expertise and unwavering commitment, has already demonstrated the success that this project is destined for. The values of JW Marriott align perfectly with our vision for this project, and we are confident that this brand will elevate the hospitality experience in Greece and set a new standard of luxury for our guests.”
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