Research Studies are big business. They also a big advertising scam, and an attempt to get “earned media.” It means the research company, the advertiser and the PR agency win. Editors love the content and publish it for free. It means free promotional editorial exposure for the advertiser. In the meantime, the results of such studies raise eyebrows among experts and those not featured in such studies.
SOURCE: London Lost its Culture to Paris BY: eTurboNews | eTN