Loveholidays you have more than five million people in 2025 because it has increased its Atol capacity by about a million, or about 25 %. The company reported a record-breaking 2024 performance in which it sold £2, which it said strengthens its position as the UK’s largest online travel agent ( OTA ). 2025 time began “even stronger,” while 2025 season started with 9 billion in vacations. The new Atol to carry 5,011,286 passengers, up from 4,014,688 last year, represents a 265 % increase on the number of passengers carried in pre-pandemic 2019, when the figure was 1,374,812. Loveholidays ‘ CEO, Donat Rétif, stated:” We are incredibly proud that our proposition is resonating with UK consumers more than ever, attracting both new and repeat customers, and granting us an ‘Excellent ’ rating from over 200,000 reviews on Trustpilot. Jet2holidays is the top Atol owner, followed by Tui, Loveholidays, and easyJet breaks. Loveholidays sold £814 million fair of holidays in the first quarter of its 2025 fiscal year, which occurred between November 2024 and January 2025, an increase of 36 % year over year. One in two ( 51 % ) of the company’s bookings now originate from repeat customers, with the development of “conversational artificial intelligence ” being cited as a key driver. The business claimed to have made” significant investments in technology and user experience enhancements.” In the first quarter of the 2025 financial year, long-haul passengers increased by 43 % to 97,100 in the same period, while the number of UK passengers taking short-haul city breaks increased by 57 % year over year. The Canary Islands, mainland Spain, and Greek islands are currently the top tourist destinations for UK travellers in 2025, but Romania, Albania, Albania, Albania, Thailand, and Tunisia have experienced significant year-on-year growth ( 821 % ), and Thailand ( 85 % ), respectively. Loveholidays first appeared in the UK marketplace in 2012, before moving to Ireland in 2016, where it has since become the industry head. The business took the equivalent of 12 % of the British people on vacation last year in 2024. Rétif asserted that the versatility of our online travel agency business model, as well as our ongoing expense in our market-leading systems, goods, and customer experience, has fuelled our growth and demonstrates the power of Loveholidays in shaping the future of the package holiday market. Our goal to be Europe’s biggest and most-loved vacation provider is unwavering, with more product and market expansion on the horizon, despite our solid position as the UK and Ireland’s largest online travel agency. ”