‘Sense of place’ has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging.
Luxury Hotels and a 'Sense of Place': The Branding Imperative & By Dr Suzanne Godfrey
- Categories: Hotels
Related Content
Villa Resorts unveils summer offer for Maldives holidays
By
May 20, 2024
Veligandu Maldives Resort Island to reopen in Nov 2024
By
May 19, 2024
Celebrate Father’s Day with a Free Beer for Dads at TooJay’s
By
May 19, 2024