Many Western hoteliers “completely unaware” of major Chinese outbound travel period

As we approach the longest holiday season in China, DidaTravel – China’s largest outbound wholesaler of accommodation and flights – is helping hotelier partners around the world to prepare by highlighting the Golden Week (also known as National Day) festival in October. The company is firstly drawing attention to the fact that the national holiday calendar this year is different from last year’s, which saw a combined Mid-Autumn Festival and Golden Week period to create one of the longest ever holiday periods suitable for extended travels.