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My Cruises, part of the fastest-growing travel company in Australia, Ignite Travel Group, is celebrating after winning the CLIA’s 2023 Agency Promotion of the Year award on 09 March 2024. Shortlisted alongside some of the travel world’s finest, My Cruises tipped the scales thanks to its spectacular marketing campaigns, across the year with special mention to its Unmissable Sale.
The travel company, known for its unbeatable prices and exclusive bonus value, achieved record-breaking sales during its Unmissable campaign, attributed to its stellar multi-channel marketing campaign, including high-impact press activity, video and social media marketing, highly strategic digital activity and a strong email marketing strategy.
Head of Marketing at Ignite Travel Group for My Cruises, Rachael Walker, said: “It’s an incredible honour to win a marketing campaign for a second year running, this year being Agency Promotion of the Year. It reinforces our passion and dedication to delivering a unique offering and crafting exceptional campaigns.”
“It truly is a team effort and receiving this recognition validates the hard work and commitment of our entire team from marketing and product and sales who have outdone themselves to deliver this record-breaking campaign.”
My Cruises General Manager, Michael Middleton, said: “In recognition of our recent award, we commend our marketing team for their outstanding efforts. Their ability to craft engaging campaigns that emphasise consumer experience has been instrumental in our success. Through strategic messaging and working closely with our incredible cruise line partnerships, we were able to plan ahead and truly create unmissable deals.
“This award-winning campaign has not only attracted new to cruise customers but also showcased our cruises alongside the world’s best destinations. We’re honoured by this achievement and are excited to see how we can continue to grow and what new destinations are around the corner.”
Alongside the award win, the travel company were also named as finalists for Cruise Month Promotion of the Year Australasia and Large Cruise Agency of the Year Australia. Additionally, Paige Cameron, who is a Sales Consultant in the My Cruises team, was announced as a finalist for the awards Rising Star category.
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