Nikki Beach Global, the international luxury lifestyle and hospitality brand, announces its transformation into Nikki Beach Hospitality Group, marking a significant milestone in the brand’s 25+ year journey. This evolution follows the introduction of the brand’s new restaurant concept, Lucia, launched in March 2024, which joins the group’s portfolio of Nikki Beach resorts, beach clubs, residences, and lifestyle boutiques. On the heels of these exciting updates, the group is ramping up for the 2024 summer season in which the seasonal Nikki Beach locations in Saint Tropez and Ibiza will unveil major renovations.
The Nikki Beach resorts in Santorini, Porto Heli, and Montenegro, and beach clubs in Saint Tropez, Marbella, Mallorca, Ibiza, Monte Carlo, Costa Smeralda, and Montenegro will be opening between April and June with programming spanning music, dining, entertainment, fashion, film and art. Nikki Beach is once again elevating its culinary offerings, hosting special events with prominent guest chefs including Irene Martinez of Nus Restaurant, Michelin-starred Guest Chef Javier Hoebeek of Fusion 19, Victor Planas from Kensei restaurant, and collaborating with award-winning mixologists including Spain’s David Navarro, who will create exclusive cocktails for the brand’s locations in Ibiza, Mallorca and Marbella that will be available all season long.
There will also be a wide range of musical events across the locations featuring prominent DJs including Amine K, Natalia Paris, Joezi, KC Lights, Calussa, Moojo, Pablo Fierro, HVMZA, and more, as well as daily performances from the brand’s resident DJs and special entertainment from live musicians.
The brand’s lifestyle division, Shop Nikki Beach, which includes lifestyle boutiques at many of the properties worldwide, as well as an e-commerce website, shop.nikkibeach.com, will be launching capsule collections this summer in partnership with Mavrans, Bain De Mer, Gas Bijoux and La Sirène. The exclusive pieces will include custom swimsuits, t-shirts, jewelry pieces and more, and will be available both in the Nikki Beach boutiques and online beginning in early May for a limited time while supplies last.
This year has marked the expansion of the group, with the launch of Lucia Cannes, a fresh new dining experience on the coast of Cannes. Differentiated from Nikki Beach’s barefoot luxury, Lucia celebrates the extravagant, offering a beachfront restaurant, bar and “bain de soleil” dressed in a vibrant ensemble of colours, patterns, and a rich tapestry of textures with a maximalist aesthetic and rotating seasonal menu, open year round.
Looking ahead, Nikki Beach is planning for resort and beach club openings in Antigua, Caribbean; Muscat, Oman; Baku, Azerbaijan, and Ras Al Khaimah, UAE, over the next few years.
The article Nikki Beach Global, evolves into Nikki Beach Hospitality Group ahead of the 2024 Summer season first appeared in TravelDailyNews International.
