According to Morning Consult research commissioned by the American Hotel and Lodging Association, hotel bookings make up 15 percent of all U.S. e&commerce, with over 500 bookings occurring every minute. This is an extremely lucrative business model and generates billions of dollars for Online Travel Agencies (OTAs) every year.
OTAs & Hotels Need a Chance to Compete, Including Through Consolidation & RealClear Markets
- Categories: Hotels