Product watch: the new velvets from George Smith

Whether it’s the durability that goes beyond expectations, the richness of colour that captivates the eye or the versatility that seamlessly fits any style, the new velvets from George Smith are a top choice for those seeking a sophisticated look.

Lavish and sumptuous, Venice velvet boasts a thick, fluffy pile and an incredibly silky soft handle. Its natural lustre creates mesmerising movement, which is unique, rich, and sublimely textural. Designed to be hard-wearing and long-lasting, Venice velvet is an ideal choice for furniture upholstery and ensures an enduring, elegant appearance. Its directionless pile offers a soft & comfortable feel making this velvet the perfect option for those seeking a timeless infusion of luxury. Available in 12 colours, this velvet has a big personality, radiating effortless chic with its crushed velvet texture and heritage allure.

Stylish and charismatic, Florence is a classic linen velvet characterised by unruly fibres that capture the light and create an ever-changing play of hues and textures at different angles. Florence velvet has a matte, ‘dry’ look, with a horizontal weave that takes dye exceptionally well, resulting in a deep, rich colour. Offering a relaxed, vintage style, Florence velvet adds a sense of natural rustic comfort and timeless appeal. This Linen/Cotton mix velvet is available in 12 of our best-selling colourways and boasts an incredible 200,000 martindale for extra luxurious durability. Discover the power of Florence velvet to transform your space into a haven of style and charm.

Subtle and sublimely soft, Genoa velvet is a closely woven fabric with a short, thick, pile. Velvet is softest when woven from natural fibres, especially cotton. Known for being a durable and breathable material, it maintains its shape and structure for years to come. The short pile offers a soft handle, while the delicate sheen adds reflective highlights that change in perspective, giving the fabric a dynamic visual appeal. This 100% cotton velvet is available in 12 of our best-selling colourways and boasts an incredible 200,000 martindale for extra luxurious durability. Splendidly soft, the supple drape and texture of Genoa will create an atmosphere of comfort and elegance in your interior space.

“Crafted from the finest Italian velvet and dyed to match our iconic colour palette, Genoa, Venice and Florence have been hand – picked to guarantee the exceptional levels of tailoring associated with our brand,” commented Amanda Barrett, Director of Sales and Marketing.

As the most experienced makers of exceptional upholstered furniture, George Smith know a thing or two about velvets. When it comes to upholstery fabric, few options can rival the timeless elegance of velvet. From its soft, warm texture to its ability to enhance the shape of furniture, velvet stands out as a top choice for those seeking sophistication and style.

Contrary to popular belief, velvet is not as delicate as it may seem. With a flat, dense pile akin to a rug, velvet boasts exceptional durability, making it an ideal choice for furniture upholstery. Whether woven from cotton, linen, wool or ultra-functional synthetics, velvets are built to withstand everyday use, ensuring longevity and practicality.

One of the most captivating features of velvet is its ability to showcase a stunning depth of colour, ensuring an enduring, elegant appearance. Whether it’s in a dark, moody palette or softer, more relaxed tones, velvet exudes a luminous sheen that adds a luxurious touch. The richness of colour that velvet offers makes it the natural choice for those seeking a luxurious and vibrant finish for their furniture.

Velvet’s versatility is unmatched, seamlessly complementing numerous interior design styles. Whether it’s paired with a modern, industrial aesthetic to add warmth and texture, or placed in a decadent room for ultimate comfort, velvet effortlessly adapts to the setting. Its timeless appeal transcends eras, seamlessly fitting into both contemporary and period properties.

And finally, when it comes to velvets, it’s all about the feels – it’s just so wonderfully tactile! Who can resist running their hand up and down this rich fabric? Because of this, velvet furniture has a very cosy and inviting feel, making velvet a perfect choice for creating a welcoming environment.

George Smith is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: George Smith