YouGov’s evaluation was based on an index score that measures the overall brand health calculated by taking the average of the impression, quality, value, satisfaction, recommendation, and reputation scores of a company for the full year.
Essam Akhonbay, Vice President of Marketing at Saudia, said: “This recognition is a testament to Saudia’s unwavering commitment to excellence and customer satisfaction, and we are honored to witness the successes of Saudia year after year.
“Achieving the top rank in this highly regarded index reflects our brand’s reputation as a carrier of choice. It mirrors our expertise in understanding and addressing the needs of our guests and providing them with best-in-class services.” he added.
The article Saudia tops YouGov’s Best Brand Ranking in Saudi Arabia first appeared in TravelDailyNews International.