Amsterdam-based boutique hotel group Sir Hotels has announced the launch of its London property, Sir Devonshire Square Hotel, marking its entry into the UK market.
Located in the brick courtyard of Devonshire Square, the new site features 81 rooms, including 11 suites, three food and beverage outlets, The Cover’s private members’ club, a gym and yoga studio, and a sprawling public space, including a shop featuring local products reflecting London’s diverse culture.
Sir Hotels currently includes five properties across four European cities including Amsterdam, Barcelona, Ibiza, and Berlin. With the addition of London, and soon Prague, Sir Hotels continues to grow under the boutique hospitality group, Sircle Collection, the creative hospitality brand propelling the group’s European expansion.
Circle Collection said: “Nestled in the heart of London, Sir Devonshire Square offers a luxurious and contemporary stay for travellers seeking an unforgettable experience in one of the world’s most vibrant cities.
“Located in the charming brick courtyard of Devonshire Square, guests will find themselves surrounded by the bustling atmosphere of London City, just steps away from the iconic Spitalfields Market, Liverpool Street station, and the eclectic energy of Shoreditch.”