For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market.
Soft Brands Move into Midscale
- Categories: Hotels
Related Content
Four Seasons Maldives hosts 2024 Surfing Champions Trophy
By
September 2, 2024
SAii Lagoon, Hard Rock Hotel Maldives celebrate 5th anniversary
By
September 2, 2024
MIC announces key appointments aimed at enhancing growth and innovation
By
September 2, 2024
MATATO honoured with PATA certificate for promoting responsible travel
By
September 2, 2024