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The awards industry is fiercely competitive, with plaudits to be had in every field you can imagine – from finance to farming, tourism to technology…and everything in between. With hundreds of thousands of programs across the globe, resting on your laurels is simply not an option for any awards body that wants to be successful, stay relevant, and reap the potential revenue rewards that are on offer.
This is where Evessio can step in, and take awards to the next level.
Trusted by some of the world’s biggest names in the recognition game, they’ve established a global reputation in providing a top-notch solution, that’s constantly evolving, in order to challenge the norms of awards management. The result? More successful awards schemes, attracting higher quality submissions, top-of-the-tree sponsors, and a balance sheet that sings!
How they do it…
From the very start of an awards season, Evessio is invested in paving the way for a stress-free, and successful experience – for everyone. Awards managers can take advantage of integrated AI to help with content creation, injecting a turbo boost of efficiency with copywriting, ensuring consistency of language and tone. This is key for showcasing credibility and professionalism – crucial considerations for potential entrants deciding where to focus their precious resources and efforts.
And it doesn’t end there…the very same AI is also available as a trusty hand to hold for entrants. Luckily, AI isn’t just about spelling and grammar blunders, and can shape the flow of text to create a polished masterpiece that meets all the category criteria to a tee.
It’s no longer enough to rely on traditional marketing methods to gain traction, with a whopping 81% of social marketers seeing influencer marketing as a vital part of their strategy – it needs to be part of your strategy too! Recruiting the right brand ambassadors who will shout about your awards to their followers (who are also potential entrants) isn’t just a brilliant tool for exposure, it can also be a big draw card for sponsors. Ultimately, any airtime that the awards get results in more eyes on their brand too, and that is hugely appealing.
By working with a platform that prioritises visibility and engagement, you’re already going to be one step ahead in attracting supporters and collaborators.
Turbo boost revenue growth
There are plenty of opportunities in awards to boost revenue – including the two we’ve just talked about – and it can help to choose one or two to focus on if they’re new to you. If you’re not ready to dip your toe into the world of working with influencers, why not look at the way your awards are run to see if any small adjustments can be made that will lead to a hike in profits? Perhaps tweak your model to introduce early bird discounting and late fees on submissions…or pivot to charging a small entry fee if you’ve historically been free-to-enter. The added bonus here is that you’ll likely receive far fewer ‘dross’ entries, and way more quality submissions – no more time spent ploughing through pre-judging to separate the wheat from the chaff!
Another option might be to extend your shortlist, or look at ‘top ten’ style indices. Bring out the competitive edge in your entrants, who are all looking to top the table, or at least be visible in the same shortlist as their peers. The result? Higher entry numbers, driving up revenue – either via entry fees or award ceremony ticket sales.
Trust and transparency; the ultimate marketing tool
Given the multitude of awards programmes vying for submissions, your ability to distinguish yourself will hinge on numerous factors – integrity will mean a huge amount to potential entrants deciding where to focus their efforts.
Don’t be shy about setting out how your judging process works; everything from exactly what criteria entrants will need to satisfy to be considered, to who the judges are (you might even want to think about bringing an independent advisor on board, if you can). Offer entrants a channel to easily communicate and feed back to you, the awards body, with questions, concerns, and ideas; as well as fostering a sense of inclusivity, this can also provide invaluable information when you come to shape your next awards season.
Ultimately, choose the right tool for the job
By implementing an awards platform that has the functionality to make your day-to-day easier when it comes to running an awards programme, as well as the ability to make promoting it a breeze, you’re putting yourself in the best possible position to succeed in a competitive market. Take time to assess your options and, if you’d like to chat with Evessio about how they might be able to help, reach out to them here. To learn more, click here or download the guide.
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