The Blame Game: When Marketing Blames Revenue Management and Vice Versa & By Connor Vanderholm

Picture this: Marketing campaigns are in full swing, beautifully crafted, and meticulously executed to entice guests. Meanwhile, the revenue management team is diligently fine&tuning pricing strategies to optimize profits. Peaceful and cohesive like a Paula Detlefsen painting. That is until occupancy rates falter or revenues don’t meet expectations, then the fingers begin to point.