The Pig Hotels has announced that it has become B Corp certified.
B Corp is a global movement started by nonprofit network B Lab to transform the economy for all people, communities and the planet.
Companies that achieve B Corp certification must meet B Lab’s high standards for social and environmental impact, showing that it has made a legal commitment to stakeholder governance and demonstrating accountability and transparency.
The certification is the latest in a series of initiatives the group has undertaken in a bid to boost its ESG efforts and pledge its commitment to a more sustainable way of doing business.
Being B Corp certified means that The Pig Group is part of a global community of other businesses that are “meeting high standards of social and environmental impact”.
Tom Ross, CEO of The Pig Hotels, said, “We are so proud to have achieved this recognition of becoming B Corp certified, joining this brilliant community of purpose-driven businesses.
“People and the planet have always been at the heart of everything we do, ever since we opened the very first PIG in the New Forest 13 years ago. We know our main job at THE PIGs is to make sure everyone has the most delicious, fun and relaxing time with us – but making responsible, thoughtful decisions to be a force for good is always at the forefront of our minds.”
He added: “We’re not saying we’re perfect. We know there’s more to do and we’re committed to help lead the way for the hospitality industry. B Corp isn’t about being the best – it’s about always working to be better. You can be sure we’re up for the challenge.”