Auberge Resorts Collection has been chosen by Reuben Brothers to manage the historic Cambridge House in Mayfair, London, formerly the In and Out Military Club. Scheduled to open in late 2025, the Cambridge House Auberge Resorts Collection will bring luxury hospitality and a signature Auberge Spa to the UK. The project is part of Reuben Brothers’ £1bn regeneration of the Piccadilly Estate, featuring the new One Carrington residential development and Shepherd Market. The 102-room hotel, with a private members’ club, will be designed by Jean-Louis Deniot and Laura Gonzalez, blending historic charm with modern luxury. The Grade 1-listed Georgian mansion, a notable London landmark, has hosted many significant figures and events. The hotel will offer diverse dining options, including a brasserie in the Georgian ballroom and an open-air jasmine courtyard. Its Roman-inspired double-level spa will feature hydrotherapy, heated pools, and multiple wellness facilities. This project marks Auberge Resorts Collection’s debut in the UK, reflecting their expansion into Europe.
Travelodge has launched a new 90-room hotel in Colchester, its first in the city, as part of the Northern Gateway Leisure Park. The opening event was attended by Travelodge’s chief property officer, Steve Bennett, and Cllr Mark Cory. This development, which includes a sports complex, cinema, restaurants, and business and residential hubs, aims to boost local tourism and economy. The hotel features an upgraded Bar Cafe, offering all-day dining. Travelodge plans to expand further in Essex, targeting 13 new hotels in the county, including two more in Colchester. Developed in partnership with Colchester City Council, this project emphasises job creation and economic stimulation in the area.
Scottish hospitality businesses are innovating to navigate challenging market conditions, according to The Scottish Tourism Alliance and The Cumberland Building Society. Initiatives like wine safaris and developing wedding and corporate event venues are being employed to attract visitors. Despite recent difficulties, including rising costs and staffing issues, international tourism in Scotland has shown growth, with nearly 4 million visitors in 2023 and a significant increase in spending. The outlook for 2024 is positive, with expected increases in international tourists and spending. The resilience and adaptability of Scotland’s hospitality sector are key to its continued recovery and success.