Travel Nevada has unveiled a new brand campaign with the slogan “Get a little out there”, describing the initiative as a call to action for the wild-at-heart. The colourful new campaign aims to change the perceptions surrounding the state, to show there is more to the destination than Las Vegas and Reno by sharing the heart of Nevada and its unfamiliar characteristics.
Highlighting key attractions that resonate with Travel Nevada’s personality traits, including offbeat, creative and independent, the campaign assets are playful, focusing on the odd, sentimental and inspirational using messaging to encourage travel throughout the state at the travellers own pace.
Using a single captivating image with a tercet-style text layered over the top, the creatives showcase the state’s wide variety of attractions, activities and unmatched mix of one-of-a-kind offerings. The campaign incorporates attractions for all types of travellers to enjoy, from thrilling outdoor adventures and outdoor art exhibitions to road trips and rock climbing suitable for solo travellers, families and groups.
Great Basin Highway, Nevada.
Nicole Orsua, Chief Industry Development Officer at Travel Nevada commented, “We’re thrilled to introduce our GET A LITTLE OUT THERE campaign to the UK market, which inspires travellers to explore Nevada’s wild side, from the state and national parks, and historic ghost towns, to embarking on one our epic 10 road trips. We’re inviting travellers to march to the beat of their own, offbeat rhythm.”
Susan Mowers, Creative Director for Travel Nevada, added: “We developed a mantra for this creative concept that captures the mindset of real travellers. The messaging serves as a call to action for the wild-at-heart. Those with the doing spirit the state requires, and emphasises the curious contradictions, excitement, adventures, and wide variety of activities that Nevada offers visitors.”
Located in the Western region of the United States, Nevada is defined by contrasts and offers visitors a rich history and diverse culture. Known for its arid desert landscapes, alluring casinos, and vibrant nightlife, ‘The Silver State’ is also home to a variety of pristine natural wonders including the Valley of Fire State Park, Lake Tahoe and Great Basin National Park, as well as quirky ghost towns, eccentric exhibitions and attractions. In an exciting year for the destination, 2024 welcomes a new route from Manchester to Las Vegas with Virgin Airlines, celebrates the 160th anniversary of the state, and sees the return of several annual events, including the World Human Powered Speed Challenge, Great Basin Astronomy Festival and the Super Bowl in Las Vegas on Sunday 11 February at Allegiant Stadium.
The article Travel Nevada launches new brand campaign first appeared in TravelDailyNews International.