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World’s biggest indoor main stage superstructure just announced at Creamfields
Creamfields is the most Instagrammable UK festival, with almost half a million posts tagging the event, a new study reveals. Bonus experts, NoDeposit365.co.uk analysed Instagram hashtag data relating to over 30 of the UK’s most popular music festivals to find which have been shared most by festival-goers on the social media platform.
Creamfields
The most Instagrammable festival in the UK is officially Creamfields, with over 496,900 posts featuring its Instagram hashtag. Held across the August Bank Holiday weekend (22nd– 25th August 2024), Creamfields is an iconic feature of the UK festival calendar, running annually since 1998 and celebrates the world of electronic dance music. With a capacity of 70,000, the event attracts festival-goers from all over.
Reading Festival
Reading Festival takes second place, with the hashtag #ReadingFestival featuring on more than 285,900 Instagram posts. The three-day event makes up one-half of the annual music festivals, Reading and Leeds, which occur simultaneously in August. In 2024, ticketholders will see the reunion of indie band Catfish and the Bottlemen after their two-year hiatus, among other headliners such as Blink-182 and Lana Del Rey.
Download Festival
Celebrating its 21st anniversary, in third place is Download Festival, held in Donington Park, Leicestershire. #DownloadFestival tags over 264,000 Instagram posts, showcasing its popularity on social media. The festival has hosted some of the biggest names in hard rock, heavy metal, and punk, such as AC/DC and Iron Maiden and this year, the line-up includes Queens of the Stone Age, The Offspring and Avenged Sevenfold.
Boomtown
Held on the Matterley Estate in South Downs National Park, Boomtown places fourth on the list of the most Instagrammable festivals in the UK – with over 242,000 Instagram posts featuring the hashtag. Running since 2009, the event has promoted itself as a “one-of-a-kind festival experience” with “12 main stages, over 50 hidden venues, thousands of performers and one secret line-up”.
Glastonbury
Perhaps surprisingly, Glastonbury places fifth, despite being one of the most iconic festivals in the world. The event has an impressive capacity of 210,000 and is a five-day event celebrating all kinds of arts and entertainment. Since it began in 1970, it has hosted some of the biggest names in the industry – including David Bowie, Elton John and Beyoncé. This popularity translates on social media, too, with more than 198,500 posts featuring #GlastonburyFestival on Instagram.
Leeds Festival
The younger counterpart to the pair of annual festivals, Leeds Festival, takes sixth place. The festival has predominately showcased rock, alternative and indie genres since the late-90s; however, in recent years, hip-hop acts like Kendrick Lamar have headlined, expanding the genres celebrated at the festival. #LeedsFestival has gained over 148,000 posts on Instagram, with ticketholders clearly keen to share their experiences at the weekend event.
Boardmasters
In seventh place is Boardmasters, held against the stunning backdrop of Newquay, Cornwall – this long weekend event blends a music festival with a surfing competition, showcasing a festival experience like no other. The event is a popular choice with many as #Boardmasters has over 119,600 Instagram posts and will surely only grow in 2024, with headliners including Sam Fender and Stormzy.
Wireless Festival
Wireless Festival is eighth on the list of the most Instagrammable festivals in the UK – with more than 100,200 Instagram posts. Held annually in Finsbury Park, London, the event holds a capacity of 50,000 and will be the place to be for rap and hip-hop fans from the 12th-14th of July. This year the line-up includes some of the biggest names in the industry right now, like Nicki Minaj and Doja Cat.
BST Hyde Park
American Express presents BST Hyde Park is held in London for up to three weeks annually in summer. The event hosts a series of concerts and has featured a wealth of legendary artists since it started in 2013 – with this year’s acts including Kylie Minogue, Robbie Williams and Shania Twain. #BSTHydePark has gained more than 73,400 posts on Instagram and places ninth in the ranking for the most Instagrammable UK festival.
We Are FSTVL
Rounding out the top ten is another London festival, We Are FSTVL. Showcasing some of the best names in electronic music – with genres from house to techno to drum and bass. This year, ticketholders can expect to see Eric Prydz and Chase & Status, plus many more. The event has amassed many fans over the years and boasts over 65,100 posts on Instagram tagging #WeAreFSTVL.
The most Instagrammable festivals of 2024
Rank
Festival
Number of hashtags
1.
Creamfields
496,938
2.
Reading Festival
285,925
3.
Download Festival
264,028
4.
Boomtown
242,047
5.
Glastonbury Festival
198,584
6.
Leeds Festival
148,083
7.
Boardmasters
119,662
8.
Wireless Festival
100,275
9.
BST Hyde Park
73,436
10.
We Are FSTVL
65,173
A spokesperson for NoDeposit365.co.uk commented on the findings: “For ticketholders and artists, festivals are some of the biggest events in the calendar, so it’s no surprise people are keen to share the snaps of their experiences on Instagram.
“Along with the music, festivals are some of the key social events of the year, and for years festival-goers have showcased not only the headliners of the events on social media, but their fashion, the parties they attend and the new friends they meet. Festivals have an astounding impact on culture and are the ideal opportunity to share a love of the arts with like-minded people from across the country and the world.”
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