Valuedynamx partnership with Expedia Group drives 20% growth

Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, celebrates the first anniversary of their global partnership with Expedia Group. The partnership expanded travel redemption offers for Valuedynamx’s loyalty program partners and their customers, enabling loyalty program partners across industries to engage their customers with flexible reward currency redemption via Expedia’s global network of lodging partners. In the last 12 months, Valuedynamx has experienced a 20% growth in bookings in this category through the enhancement of its Travel Redemption program, which now enables real-time redemption for travel bookings at Expedia’s more than 700,000 hotel and other accommodation properties worldwide. This expanded offering ensures that customers engaged in loyalty programs experience a new level of choice when it comes to reward redemption.

With consumers looking for ways to maximize their everyday spending, shopping through their reward programs remains a consistent strategy. Through the partnership with Expedia Group, Valuedynamx has expanded its travel redemption portfolio, offering better value and increased choice in alignment with the ongoing consumer demand for travel. Loyalty program customers can leverage their earned reward points for travel bookings with Expedia Group through Valuedynamx’s Travel Redemption program.

“We are thrilled to see such a significant increase in bookings as a result of the expansion of our travel redemption offerings through this exciting partnership with Expedia Group, a strategic move aimed at empowering our valued loyalty program partners,” said James Berry, Managing Director at Valuedynamx. “Addressing the growing demand for flexibility and choice in redeeming reward points, this enhancement perfectly aligns with our commitment to driving customer engagement among our loyalty program partners. By diversifying our travel redemption options, we not only help our partners to cater to customers’ desires, but also streamline the redemption process for a faster and more accessible experience. This approach enables our customers to seamlessly utilize points for personalized travel rewards, fostering both customer satisfaction and revenue growth.”

“At Expedia Group, we’re always finding new and innovative ways to help our global network of B2B partners build loyalty with their customers,” said Carolina Cabero, vice president of Commercial Partnerships at Expedia Group. “The integration with Valuedynamx and our industry-leading Rapid API solution has enabled them to meet the increasing consumer demand for flexible reward redemption options. We are happy to have seen strong outcomes so far and look forward to our continued partnership.”