Virgin Hotels Collection, the parent company of Virgin Hotels and Virgin Limited Edition, has announced the appointment of Naomi Moreno-Melgar as the new global director of communications.
Moreno-Melgar, who first joined Virgin Limited Edition in 2019 as group head of PR, will be responsible for overseeing the communications team across all markets globally for both brands.
She brings to this combined new role over 25 years of experience in PR and communications at global brands including IHG, Travelopia, Asahi and Peroni. She spent 10 years in the PR team at Virgin Holidays.
The appointment comes on the heels of the formation of an integrated Virgin Hotels Collection global sales team last year, which brought together executives from Virgin Hotels and Virgin Limited Edition with the goal of combining expertise to drive strategic growth.
These developments also follow the establishment of Virgin Hotels Collection in January 2023, which saw the expertise of the two global teams combined to “elevate the consumer experience and accelerate the expansion of both brands”.
Doug Carrillo, chief marketing officer of Virgin Hotels Collection, said: “I am incredibly delighted to welcome Naomi into her new role and support her in her growth within Virgin Hotels Collection. Naomi has been an instrumental part of the Virgin Limited Edition team for the past five years, who has led communications and delivered showcase press coverage and communication strategies for one of the world’s most iconic luxury travel brands.
“With her extensive background, specialist expertise and demonstrated leadership skills, I am certain Naomi will continue to play a pivotal role within Virgin Hotels Collections’ growth story and success.”