UK: Luxury lifestyle brand Virgin Hotels will open its first site in London on 1 August 2024, housed in the former Mondrian Shoreditch London hotel.
The London site marks the eighth location worldwide for Virgin Hotels, and the seventeenth property in the wider Virgin Hotels Collection.
Virgin will replace the Mondrian brand at 45 Curtain Road in Shoreditch. The hotel offers 120-rooms, Dani Garcia’s BiBo restaurant, a rooftop pool bar, private members club, gym, and treatment rooms.
Ennismore will relocate its Mondrian hotel to a central London site at a “bigger location, including higher room count”. No details have yet been revealed.
Richard Branson, founder of the Virgin Group, said: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started. At Virgin, we’ve been disrupting the travel industry for more than 40 years, from land to air to sea – even to space. Our success comes from identifying where we can make a difference.”
James Bermingham, CEO of Virgin Hotels Collection, added: “This year will mark 10 years of Virgin Hotels and what a way to start the early celebrations as we announce our newest hotel in one of the world’s most famous cities. We are all truly delighted that Shoreditch, London will be home to the next location for Virgin Hotels and what an extraordinary one it will be. We pride ourselves in having hotels in the very best locations across our key cities and Virgin Hotels London-Shoreditch will be in the epicentre of one of London’s most cultured, and creative areas.”
Jamie Reuben, principal of Reuben Brothers, owner of the site, said: “Over the past decade, I have been closely following the smart, strategic expansion of Virgin Hotels – with its significant openings in key US and UK cities – from Chicago and Las Vegas to Edinburgh and New York. I am therefore incredibly excited to be partnering with Virgin Hotels in London of all places – the city that both Sir Richard Branson and I are proud to be from. Richard and his team’s entrepreneurial spirit and constant quest for excellence make them the ideal partner for our property in Shoreditch, and I look forward to seeing Virgin’s vision come to life.”
The hotel will open on 1 August 2024, which will mark the start of a gradual transformation of the property to align with the Virgin Hotels brand.
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