Virgin Hotels has revealed it will be opening its first London location on 1 August in the centre of Shoreditch, as it continues its global expansion.
London will be the group’s eighth location, and will become the 17th property for the wider Virgin Hotels Collection.
Having just announced a new property in Kenya, the news follows the successful launches of Virgin Hotels Edinburgh and Virgin Hotels New York in 2023.
The 120-bedroom hotel, which will be located at 45 Curtain Road, will also form part of a long-term agreement between Virgin Hotels and Reuben Brothers.
Sir Richard Branson, founder of the Virgin Group, said: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations.
“At Virgin, we’ve been disrupting the travel industry for more than 40 years, from land to air to sea – even to space. Our success comes from identifying where we can make a difference.”
He added: “Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land. Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too.”
James Bermingham, CEO of Virgin Hotels Collection, said: “This year will mark 10 years of Virgin Hotels and what a way to start the early celebrations as we announce our newest hotel in one of the world’s most famous cities.”
