By Robin Searle | March 27, 2025, 16 :22 Virgin Voyages reported a 30 % increase in UK revenue during the wave sales period, driven by a 40 % increase in bookings for longer itineraries. The adults-only line acknowledged that its momentum had remained strong as of the beginning of March, citing a 40 % increase in revenue as a result of a shift to longer sailings and “pricing stability.” Revenue increased by 45 % year over year during the wave period across all source markets, while bookings for longer itineraries lasting eight to fourteen nights increased by 50 % over the same time period in 2024. These exceptional results, according to Chief Executive Nirmal Saverimuttu, demonstrate the amazing speed our brand has built, led by our journey advisors. The Virgin Voyages crew is in complete gratitude. We’ve put together this, and we’re still fully committed to making sure our associates are usually appreciative, supported, and rewarded for their faith in us and the journey that lies ahead. With its fifth ship, Excellent Lady, scheduled to join its ship in September, Virgin Voyages is in its third year of operation. The company claimed to be gaining momentum from a “significant ” new-to-cruise customer base and a high repeat-rate of up to 60 % on some sailings. Additionally, it praised its “nontraditional” marketing performance, stating that as the world embraces Gen AI and LLMs ( large language models ), we are seeing significant growth for our brand in nontraditional settings. We saw a 200 % increase in ChatGPT brand searches during Q1, demonstrating how our approach is generating meaningful engagement in emerging channels. ”
