Visitors in 2025 are faster than journey investing in Europe.

Visitors in 2025 are faster than go investing in Europe.

Studies
Europe

WRITTEN BY:
TDM Editorial Team

February 19, 2026

The European Travel Commission ( ETC ) reported that the tourism industry in Europe showed resilience in late 2025, with traveler spending increasing more quickly than arrivals. International arrivals to Europe have increased by 3.2 % over the past year, while overnight stays have increased by 3.1 %. This increase indicates that there is a strong need for travel in the winter and fall.
Notably, general travel investing in Europe increased by 9.7 % in 2025, highlighting a move toward higher per-trip investing rather than a purely volume-growth rate. This pattern highlights a desire for value-added experiences, where quality experiences are prioritized over quantity.
Destinations in Northern and Central/Eastern Europe experienced significant growth in outbound vacation. While visitors in Finland, Norway, Poland, Slovakia, and Hungary increased significantly, overnight stays in Lithuania, Iceland, and Latvia increased significantly. These areas are reaping the rewards of a growing desire for cooler, less congested locations.
Standard tourist spots in Southern and Western Europe, quite as France, Greece, Spain, and Italy, also performed well, demonstrating continued need for renowned sites. However, consumers are being influenced by higher travel charges, with some choosing off-season trips and value-adjusted options.
In 2026, the ETC projects a 6.2 % increase in foreign visitors to Europe, fueled by long-haul markets like China and India. Despite continued financial difficulties, Europe can focus on responsible tourism growth as a result of the stable demand and growing interest in shoulder-season travel. According to Miguel Sanz, President of the ETC,” Development in traveller investing is outpacing that of arrivals, allowing destinations to concentrate more on price than level.”
A human director chose this narrative, and AI tools were used to modify the content. Find a mistake? Review it to this address.

Associations | Cultural Tourism | Europe | Studies

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Visitors in 2025 are faster than journey investing in Europe.

Associations, European Union, Cultural Tourism, and Studies

WRITTEN BY:
TDM Editorial Team

February 19, 2026

The European Travel Commission ( ETC ) reported that the tourism industry in Europe showed resilience in late 2025, with traveler spending increasing more quickly than arrivals. International arrivals to Europe have increased by 3.2 % over the past year, while overnight stays have increased by 3.1 %. This increase indicates that there is a strong desire for travel in the winter and fall.
Notably, general travel investing in Europe increased by 9.7 % in 2025, highlighting a move toward higher per-trip investing rather than a purely volume-growth rate. This pattern highlights a desire for value-added experiences, where quality experiences are prioritized over quantity.
Destinations in Northern and Central/Eastern Europe experienced significant growth in outbound travel. While visitors in Finland, Norway, Poland, Slovakia, and Hungary increased significantly, immediately stays in Lithuania, Iceland, and Latvia increased significantly. These areas are reaping the rewards of a growing desire for cooler, less filled locations.
Standard tourist spots in Southern and Western Europe, quite as France, Greece, Spain, and Italy, also performed well, demonstrating continued need for renowned sites. However, consumers are being influenced by higher travel charges, with some choosing off-season trips and value-adjusted options.
In 2026, the ETC projects a 6.2 % increase in foreign visitors to Europe, fueled by long-haul markets like China and India. Despite continued financial difficulties, Europe can focus on responsible tourism growth as a result of the constant demand and growing interest in shoulder-season travel. According to Miguel Sanz, President of the ETC,” Development in traveller investing is outpacing that of arrivals, allowing destinations to concentrate more on price than level.”
A human director chose this tale, and AI tools were used to modify the content. Find a mistake? Review it to this address.

TDM Editorial Team

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